We work on new ideas and products with a lot of passion, a keen sense of trends and the courage to come up with unusual solutions. Our customers' needs and desires are at the heart of everything we do. We love to develop new brands and products that stand out from the crowd. This all happens at top speed so that we always stay one step ahead. We learn something new every day, we are constantly evolving and we keep getting better.
Back into the material cycle: Together with the recycling and environmental service provider Interseroh we are carrying out pioneering work by using post-consumer recyclates in cosmetics packaging for the first time.
Founded in 2019, NextGen Beauty is a sister company of cosnova GmbH. As an incubator we love to create brands and products that truly make a difference for our consumers and our business.
At cosnova, innovation plays an important role from the very beginning. In product development, our teams focus on relevant and current trends, and offer colors and formulations that our consumers love.
The in-house Innovation Hub - consisting of the Trend & Consumer Insights Team & the Innovation Lab - supports our brands essence & CATRICE, and looks even further into the future.
The mission of the Innovation Hub is to ensure cosnova's continued successful place in the ongoing transformation process of the cosmetics market.
While the Trend & Consumer Insights team helps the company make trend- and consumer-centric decisions, the Innovation Lab develops and tests strategic opportunities in future fields relevant to cosnova.