cosnova brands

Welcome to our world!

As a global family business, we have been shaping the international cosmetics market for 20 years. Meanwhile, our cosmetics products are available in around 80 countries around the world – in addition to the European market and the USA, they are now also available in South America, the Middle East, Asia, Oceania and Africa.

We develop new products for our essence and CATRICE brands at top speed. Every year, 50 % of the standard range is exchanged. In addition, we highlight various trend topics with monthly Limited Editions of both brands. We produce locally: 90 % of all cosnova products are manufactured in Europe.

With essence and CATRICE, cosnova is listed with PETA Germany as well as PETA international.

essence – pink & proud!

essence makes beauty fun! A huge selection of products, amazing colours and the latest trends for unlimited looks and styles – that’s what we call PINK.

Great performance, professional textures and easy to use products - for the price you always love – that’s what makes us PROUD.

essence cares. And we mean it.
Animal welfare, nature and our planet are the most important to us. We have never carried out any testing on animals, which is prohibited by EU law. Animals shouldn’t suffer for our love of make-up! That is why our products are cruelty free!

From 2021 on, we now produce 100% of our products with only vegan ingredients*. We do this using research on plant-based and synthetic ingredients, to give you the same performance that you love.

We only collaborate with partners & suppliers that we trust. 82% of our products are manufactured in Europe. All production processes fulfill international quality requirements and, most importantly, our own high standards.

essence means fun for all – PINK & PROUD, no exceptions!

*Due to a raw material shortage we need to replace the vegan ingredient berry wax in the 
Lash Princess ​False Lash Effect Mascara with beeswax (marked on the product) for a limited time (starting in May 2023).



essence in numbers

No. 1

Europe’s No. 1 cosmetics brand (in units)

90 countries

Distributed in around 90 countries


Point of Sales worldwide

It's not magic. It's makeup!

With its products, CATRICE adds little highlights to everyday life, making it more beautiful and help you to discover yourself in a whole new way.

People & Planet Friendly

  • Free From Worry. Full Of Beauty.
  • We love make-up and the experimentation
  • We value fair prices and professional quality
  • 100% vegan and microplasticfree

Clean ID

Completely vegan product range that

  • contains at least 75 % natural ingredients,
  • has the shortest possible INCI list and
  • does not contain parabens, PEGs, silicones, microplastic particles, minerals or raw materials of exotic origin

Limited Editions

  • Monthly limited editions reflecting current trend topics
  • Co-creations with well-known designers and influencer


CATRICE in numbers


CATRICE is distributed in 80 countries

90 %

Over 90 % of our products come from Europe

100 %

100% of CATRICE products are exclusively made using vegan ingredients.

40 %

Nearly 40 % of our products meet our clean beauty standards

100 %

100 % cruelty free – from the start

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