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essence honored at the German Digital Award

cosnova wins Bronze at the German Digital Award 2025 for essence podcast campaign “From Hate to Happiness”

A meaningful campaign receives major recognition: The podcast campaign “From Hate to Happiness” by our brand essence has been awarded Bronze in the Podcast category at the Deutschen Digital Award 2025.

The ceremony took place last week in Berlin, and we are proud to see this project honored on such a respected stage. With this campaign, our goal went beyond creating content—we aimed to send a powerful message to society.

“With From Hate to Happiness, we wanted to do more than launch a campaign—we wanted to spark a movement. Winning the German Digital Award means a lot to us because it shows that today’s brands are not just about reach—they're about responsibility. This award proves that real change is possible when purpose meets relevance,” says Bülent Özdemir, Director essence.

 

A heartfelt thank you to the entire project team: Kim Eck, Bülent Özdemir, Julian Dany, Julia Ahmad, Ela Wichmann, Josephine Fikani, and our agency JUSTADDSUGAR. Your creativity, courage, and dedication brought this story to life.

 

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