"CMO of the Year" Award 2025

Yvonne Wutzler, Chief Marketing Officer (CMO), and Thorsten Mühl, Chief Digital Marketing & Experience Officer at cosnova, have once again been named among the Top 10 finalists for the “CMO of the Year” Award. Considered the most prestigious recognition for marketing leaders in Germany, the award has been presented annually by HORIZONT since 2014 to highlight the importance of marketing leadership.

The “CMO of the Year” is truly by CMOs for CMOs: a council of around 100 leading marketing executives from the DACH region nominates candidates, from which a jury of experts selects the winner. The award celebrates excellence in marketing leadership and recognizes qualities such as success, courage, and personality.

Being part of the Top 10 highlights the joint ambition of Thorsten Mühl and Yvonne Wutzler: driving growth through focused strategies, bold brand building, and best-in-class product development – powered by a team that delivers with passion and precision. They are also shaping the future of digital marketing by turning platforms such as TikTok, Snapchat, and Roblox into immersive brand experiences.

When it comes to brand activations, they continue to push boundaries: with essence at gamescom, cosnova became the first beauty brand to step into Europe’s biggest gaming space. And with Catrice’s “Own Your Gaze” campaign, they continue to evolve the way beauty is experienced and expressed.

“This nomination is not just about us – it is about every single team member who dares to try something new, brings bold ideas to life, and drives our brands with energy and heart,” emphasize Thorsten Mühl and Yvonne Wutzler.

The winner will be announced on October 14, 2025, in Munich during a festive gala.