Own your magic – because every facet matters.

Innovative products

We combine visible performance with caring ingredients. Our formulas embrace the skinification trend and translate it into multisensory textures that truly deliver. Around 40% of our assortment is renewed every year - so we don’t just follow trends, we shape them.

Premium quality

As a premium-to-mass brand, we translate high beauty standards into an accessible assortment. Innovative concepts, refined textures and precise packaging design - premium quality at the best value for money.

Trend expertise

We live trends and make them accessible to everyone – fast, creative, and inspired by global beauty moments.

Responsibly designed

100% vegan, cruelty-free (in accordance with EU law) and guided by clear clean beauty standards – responsibility is at the core of our brand.

Effective formulas

Intense pigments, innovative technologies, visible results. Icons like the Glam & Doll Mascara show what high performance means.

Fair price

Premium beauty for everyone. High standards, trend-driven and consistently fair in price. Quality should never be a luxury.

#CatriceFor Tomorrow

We take responsibility – for our products, our community, and our planet.

Responsiblility

Our products are 100% vegan, cruelty-free (in accordance with EU law) – developed according to clear standards for responsible and future-oriented beauty.

Clean Beauty

Environmental protection and radiant skin – united in harmony! Because we offer environmentally friendly cosmetics that are also good for your conscience:

For many of our products we only use natural ingredients, substances of natural origin and selected synthetic ingredients.

Environment

We rely on sustainable packaging, responsible raw materials, and certified palm oil – for a world of beauty that conserves resources.

Our commitment

We stand for diversity, creativity, and self-expression. Catrice believes that everyone can express their own magic in their own way – regardless of origin, identity, or style.

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