We love making everyone feel beautiful!

Christina Oster-Daum & Javier González, Presidents & Founders
Christina Oster-Daum & Javier González, Presidents & Founders

About cosnova

Cosmetics. Reimagined in 2001. Back then, we were among the first to ask: Why should beauty be for the few? Does great quality always have to be expensive?

We didn’t just talk about amazing quality at an affordable price – we made it real. Today, we’re on our way to becoming one of the world’s leading cosmetics companies. Since launch, we’ve grown year after year.

Our marketing strategy? Listening to our consumers. Creating innovative, on-trend products that speak for themselves. And if that breaks a few industry rules – who cares? Our consumers love it.

“I wanted to make cosmetics accessible to everyone – without ever compromising on quality.”

Christina Oster-Daum, Founder & President

“We wanted to build a company that empowers people to perform at their best.”

Javier González, Founder & President

Our culture combines performance with humanity

It challenges us to be our best – and reminds us to be there for each other. Our values show what drives us and makes us strong together.

Aim High

We set bold goals and achieve them by persistence and creativity. We know that success comes from passion, and a structured approach.

Own It

We own our tasks, our actions and our outcomes. We empower one another to grow and to achieve collective success.

Always Improve

Curiosity & constant improvement drives us. We strive to deeply understand our consumers and want to outpace our competitors. We see challenges as opportunities to innovate, learn, and grow.

Be Yourself

Being yourself is your greatest strength. We value each member for who they are. We live honesty, transparency, and genuine interactions.

Respect & Empathize

By understanding each other & by giving each other constructive feedback, we make everyone feel appreciated and supported. Openness, mutual respect and empathy are the foundations of our strong relationships.

Trust & Unite

We achieve more together than we could alone. We rely on the strengths of everyone, and we love to uplift each other. This trust is the fuel of our collaboration.

From a kitchen table to a global beauty company.

What carried us from the very beginning? A culture that puts people at the center of what we do. With courage, close connection to our consumers, and true team spirit, we turned an idea into something bigger – reimagining beauty and building brands that stand for quality, creativity, and joy around the world.

2002
2004
2007
2008
2013
2016
2020
2021
2023
2026
The start of our vision: Beauty for all
With cosnova and essence, our journey into the world of beauty begins.
Launch of Catrice
Catrice stands for trend diversity, bold looks, and a clear attitude. And is now available in 70 countries!
No. 1 in Germany in just 5 years!
The first major milestone on the way to becoming a global love brand!
Hello World!
With our first office in New York, our international expansion begins. Today, we have teams at 8 global locations – close to our markets, communities, and trends.
essence becomes Europe’s market leader
essence becomes the best-selling cosmetics brand in Europe and shapes the international mass market.
Logistics? We do it ourselves!
With our own modern logistics center, we deliver millions of products to the world every day!
100% vegan!
Our products are vegan (formulations without ingredients of animal origin) – a consistent step towards greater responsibility, transparency, and sustainability in the world of beauty.
essence goes Skin Care!
With INAO, essence expands the world of beauty with innovative skincare products – bold, effective, and accessible to everyone.
Strong growth
Since the launch, we have been growing every year – not only in sales, but above all with our communities.
Niche Beauty Lab joins cosnova
With Niche Beauty Lab, we strengthen our skincare expertise. Another step towards sustainable growth.

Beauty knows no borders. Together, we shape it worldwide.

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