The democratization of beauty

When we were founded 20 years ago, we wanted to give all women access to decorative cosmetics. To offer the development of a high-quality product in an appealing package at the lowest possible price - that was our goal, which we have consistently pursued ever since. Our mission? Make everyone feel more beautiful! We achieve this with our strong brands such as essence and CATRICE, which to this day shape and help shape the international cosmetics market in around 80 countries.

"My goal was to make all feel more beautiful with the help of make-up. And to achieve this, I wanted to offer high-quality and innovative cosmetic products at the best possible price-performance ratio. Democratize beauty, so to speak."
 Christina Oster-Daum, President & Founder

cosnova eliminates 100% of microplastic particles from its products

cosnova eliminates 100% of microplastic particles from its products

28.03.2023, Sulzbach

All products by the cosnova brands essence and CATRICE are completely free of microplastic particles since March 2023.
To the report

Momentum for the 1.5 degree target of Beauty Player cosnova

Momentum for the 1.5 degree target of Beauty Player cosnova

23.02.2023, Sulzbach

cosnova is on a dedicated path to sustainability. Now, the European market leader for decorative cosmetics in terms of volume is taking an important step forward: The company's ambitious climate targets, which are based on the Paris Climate Agreement, were confirmed by the Science Based Targets initiative (SBTi) in December.
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Thorsten Mühl becomes Chief Digital Marketing & Experience Officer

Thorsten Mühl becomes Chief Digital Marketing & Experience Officer

04.01.2023, Sulzbach

Thorsten Mühl has been the new Chief Digital Marketing & Experience Officer (CXO) at cosnova since the beginning of the year. His main task is to drive our digital strategy forward externally and internally. With him in place we will be even better able to participate in new technological developments, test new digital trends and to establish and expand the area of Digital Brand Experience.
To the report

Thorsten Mühl becomes Chief Digital Marketing & Experience Officer

Thorsten Mühl becomes Chief Digital Marketing & Experience Officer

04.01.2023, Sulzbach

Thorsten Mühl has been the new Chief Digital Marketing & Experience Officer (CXO) at cosnova since the beginning of the year. His main task is to drive our digital strategy forward externally and internally. With him in place we will be even better able to participate in new technological developments, test new digital trends and to establish and expand the area of Digital Brand Experience.
To the report

Our social business start-up no PB GmbH is now B Corp certified

Our social business start-up no PB GmbH is now B Corp certified

02.12.2022, Sulzbach

With the B Corp certification, no PB GmbH/TRASH2TREASURE as company has been awarded for social and environmental impact.
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essence won the TikTok award for "Greatest Performance"

essence won the TikTok award for "Greatest Performance"

08.11.2022, Sulzbach

We were nominated for outstanding creative work around the essence Juicy Bomb Lip Gloss with measurable impact in terms of reach and impact.
To the report

20 years of cosnova beauty – the recipe for success

20 years of cosnova beauty – the recipe for success

07.06.2022, Sulzbach

No company sells more nail polish, lipstick and other make-up products in Germany and Europe than cosnova.
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cosnova launches its own content production

cosnova launches its own  content production

03.06.2022, Sulzbach

With studio_c, cosnova is launching its own, in-house content studio in the summer of 2022, thus laying the groundwork for a "product and content first beauty company".
To the report

cosnova Beauty is now climate neutral

cosnova Beauty is now climate neutral

10.05.2022, Sulzbach

It has reached an important milestone recently: The international beauty player from Sulzbach in Hessen, Germany is now climate neutral.
To the report

essence celebrating 20 years

essence celebrating 20 years

06.05.2022, Sulzbach

Make beauty fun! The make-up brand celebrates 20 years of success with consumers.
To the report

We will never stop calling for peace!

We will never stop calling for peace!

08.04.2022, Sulzbach

We at cosnova condemn the aggression of the Russian government against the Ukrainian people as well as all types of violence. We believe that our purpose in business and in our personal life is to make the world a better place. 🌍
To the report

cosnova Beauty achieves record results

cosnova Beauty achieves record results

13.01.2022, Sulzbach

The family-run company is enjoying enormous growth worldwide, significantly exceeding the market trend and closes the 2021 fiscal year as a high performer in its industry.
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cosnova uses post-consumer recyclates

cosnova uses post-consumer recyclates

23.03.2021, Sulzbach

Back into the material cycle: The cosmetics company cosnova and the recycling and environmental service provider Interseroh are carrying out pioneering work by using post-consumer recyclates from the “Gelbe Sack”/yellow waste disposal bin in cosmetics packaging for the first time.
To the report

Thorsten Mühl is the new director of Digital Marketing

Thorsten Mühl is the new director of Digital Marketing

09.03.2021, Sulzbach

A strong addition to the Digital Business management team: At the beginning of the 2nd quarter of 2021, cosnova Beauty is restructuring its leadership in the Digital Marketing and Customer Relationship Management department: Thorsten Mühl has been appointed as director of the department in a newly created position effective 1 April 2021. In future, he will be responsible for paid media, social media strategy and the handling of the social channels.
To the report

Significant increase in market share

Significant increase in market share

16.02.2021, Sulzbach

cosnova Beauty wins with consumers in the pandemic year of 2020. cosnova Beauty looks back on a strong performance despite a challenging Corona year for the decorative cosmetics industry: the essence and CATRICE brands showed significantly higher sales compared to the cosmetics market, gaining 4.5 % (December 2019 vs. December 2020) in further share on the German market alone. In the second half of 2020, these were at record levels of 40 % in Germany overall (source: Nielsen, in unit sales).
To the report

cosnova is turning 20 years – let’s celebrate

Meet our 20 Faces of cosnova

To celebrate 20 years of cosnova also means to celebrate all cosnovas! Therefore we have nominated “20 Faces of cosnova” representing all employees and reflecting our diversity in terms of departments, roles, countries, brands, positions, ages, cultures, working models - as diverse as cosnova.

OUR VACANCIES
We will never stop ...
... making the world more beautiful! Colorful, diverse, varied - and sometimes it's a lot of fun! Would you like to become part of our colorful cosnova family? Then apply now!

Oor brands

Welcome to our world!

cosnova Beauty is the company behind the strong cosmetics brands essence and CATRICE. We shape the trends of tomorrow!

RESPONSIBILITY

cosnova and WWF Germany

In our efforts to become a little more sustainable every day, we also work with strong partners who are just as committed to the journey and with whom we can achieve our ambitious goals.

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