No. 1 in Europe – with fun, style and attitude.

Make Beauty fun

essence's view on beauty is positive, open to everyone and full of possibilities. essence takes beauty seriously, but never itself.

Driven by trends

Over 30 trend editions per year and 50% new products. essence lives trends, loves change and creates what excites the community.

Quality first, always

High quality, no compromise: powerful textures, skin-friendly formulas and cool designs at unbeatable prices.

Acting responsible

essence stands for responsible beauty: 100% cruelty-free (according to EU law), 100% vegan and with a focus on safe ingredients and less waste.

Digital and social first

With over 10 million followers worldwide, essence was honored with the TikTok Award “Greatest Performance” in 2023.

Community Love

essence is where the community is, online and in real life. With creative collabs and Roblox “Kingdom of Essentia”, the brand creates authentic closeness.

essence cares

Beauty without consideration? No way! We care, and we do so from the bottom of our hearts. We are 100% cruelty-free (according to EU law). We value good and safe ingredients and work on less-waste projects. For a better pink future for all of us.

Animal welfare

No animal should suffer for our beauty. We have never tested on animals and never will. (according to EU law)

Good ingredients

We develop safe, high-quality products with natural and vegan ingredients.

Our environment

We take responsibility for our planet: through recycling, waste avoidance, responsible sourcing and continuous research for more sustainability.

Social initiatives

We believe in every person and what they have inside. We are committed long-term – with donations, cooperations and projects that create opportunities and strengthen community.

We respect your data and only use technically necessary cookies.
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