20 years of cosnova beauty – the recipe for success

No company sells more nail polish, lipstick and other make-up products in Germany and Europe than cosnova.

What began with a vision of a brand with high-quality make-up products at the best possible price in 2002 is now entering its third decade and is more successful than ever in over 80 countries around the world. cosnova started its jubilee year with its highest net sales to date of 467 million Euros.

To mark its 20th anniversary, the message is: 'Make beauty fun'. The company and its brand essence, which is also turning 20, are both presenting themselves with completely new as well as familiar faces that tell their own individual stories.

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cosnova says NO - united to end violence against women

cosnova says NO - united to end violence against women

21.11.2023, Sulzbach

For over two decades, cosnova and its brands essence and Catrice have been on a mission to "Make everyone feel more beautiful". The cosmetics company's long-standing commitment to women and girls is now being complemented by a large-scale social initiative: cosnova is making a donation of 100,000 Euros to the Union of German Zonta Clubs to help women affected by violence.
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Catrice launches new social media avatar Iris

Catrice launches new social media avatar Iris

07.11.2023, Sulzbach

Catrice, the popular cosmetics brand from cosnova, is introducing its new virtual team member, Iris. The AI-generated avatar provides inspiration on the latest trends and hip looks for the brand's fans on Instagram and TikTok.
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We call for peace!

We call for peace!

24.10.2023, Sulzbach

We strongly condemn any attack on civilians and are deeply saddened by the deaths of so many innocent people in Gaza and in Israel, far too many of them children. Our thoughts are with all the victims and their families.
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Expansion of the Executive Management Team

Expansion of the Executive Management Team

19.09.2023, Sulzbach

Stefan Weinmiller is appointed CFO, Dennis Martin joins as Chief Emerging Markets Officer
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cosnova eliminates 100% of microplastic particles from its products

cosnova eliminates 100% of microplastic particles from its products

28.03.2023, Sulzbach

All products by the cosnova brands essence and CATRICE are completely free of microplastic particles since March 2023.
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Momentum for the 1.5 degree target of Beauty Player cosnova

Momentum for the 1.5 degree target of Beauty Player cosnova

23.02.2023, Sulzbach

cosnova is on a dedicated path to sustainability. Now, the European market leader for decorative cosmetics in terms of volume is taking an important step forward: The company's ambitious climate targets, which are based on the Paris Climate Agreement, were confirmed by the Science Based Targets initiative (SBTi) in December.
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Thorsten Mühl becomes Chief Digital Marketing & Experience Officer

Thorsten Mühl becomes Chief Digital Marketing & Experience Officer

04.01.2023, Sulzbach

Thorsten Mühl has been the new Chief Digital Marketing & Experience Officer (CXO) at cosnova since the beginning of the year. His main task is to drive our digital strategy forward externally and internally. With him in place we will be even better able to participate in new technological developments, test new digital trends and to establish and expand the area of Digital Brand Experience.
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Our social business start-up no PB GmbH is now B Corp certified

Our social business start-up no PB GmbH is now B Corp certified

02.12.2022, Sulzbach

With the B Corp certification, no PB GmbH/TRASH2TREASURE as company has been awarded for social and environmental impact.
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essence won the TikTok award for "Greatest Performance"

essence won the TikTok award for "Greatest Performance"

08.11.2022, Sulzbach

We were nominated for outstanding creative work around the essence Juicy Bomb Lip Gloss with measurable impact in terms of reach and impact.
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20 years of cosnova beauty – the recipe for success

20 years of cosnova beauty – the recipe for success

07.06.2022, Sulzbach

No company sells more nail polish, lipstick and other make-up products in Germany and Europe than cosnova.
To the report