Company Behind essence and Catrice Introduces Itself

cosnova GmbH, the family-owned company behind the brands essence and Catrice, is launching its first employer branding campaign in mid-March 2025. Through an extensive out-of-home (OOH), online, and social media presence, cosnova showcases its strong stance on topics such as ingredient transparency while demonstrating its innovative strength as a globally operating company with more than 900 employees worldwide. Headquartered in Sulzbach/Taunus, near Frankfurt am Main, the company aims to increase its visibility among new talent, particularly in the Rhine-Main region.

The campaign will be prominently featured in public spaces starting in mid-March 2025: striking visuals on billboards, advertising columns, buses, and city-light posters will highlight cosnova and its employees. Additionally, the campaign will have a strong focus on online and social media channels. It was developed in collaboration with the creative agency Butter.People and the media planning agency Zanatta. The second campaign phase will follow in September 2025.

Spotlight on cosnova as an Employer

The various visuals showcase cosnova employees from different professional fields and age groups. With witty slogans such as “Superficial? Not part of our foundation.”, “Microplastic particles? Not in our game!”, or “Sulzbach has two bakeries – and a global player!”, cosnova underscores its stance on important topics while positioning itself as one of the world’s largest companies for decorative cosmetics, with roots in the Taunus region. The campaign incorporates the company’s signature colors and puts the people behind cosnova in the spotlight.

“Many people know essence and Catrice, but only a few know who is actually behind these brands. We are a globally operating company with a brand presence in over 90 countries, headquartered in the tranquil town of Sulzbach – and that’s exactly what we want to highlight with our campaign,” says Johanna zu Knyphausen, Team Lead Corporate Communications at cosnova. “Our work culture is creative, innovative, and vibrant – and that is exactly what our first employer branding campaign reflects.”