At cosnova, we have been committed to the mission to "Make everyone feel more beautiful" for over 20 years. But before we can feel beautiful, basic human needs such as safety and integrity must be met. That is why we have launched the initiative "cosnova says NO - united to end violence against women" in collaboration with the Union of German Zonta Clubs.
We want to take a stand against violence against women, raise awareness and help women in need financially by making an annual donation to a women's shelter fund.
Violence can affect any woman, regardless of her origins, socio-economic background or age. It is a social problem, but one that is generally kept quiet and ignored. We are committed to breaking the taboo!
Frankfurt Galaxy and cosnova are joining forces against violence against women: the American football team will now support the 'cosnova says NO’ initiative. Together, they will be sending a strong message at the season finale on 17 August with orange jerseys, activities in the stadium and special guest Sarah Bora. The aim of the collaboration is to use their reach to raise awareness and take joint responsibility for a society where women can live without fear.
300,000 Euros have been allocated to a fund managed by Frauenhauskoordinierung e.V. since 2023. This fund supports women and their children who cannot afford the costs of staying in a women’s shelter.
Since 2023, 45,000 Euros have been invested in prevention projects run by the Union of German Zonta Clubs. An additional 25,000 Euros has been allocated to projects fighting against digital violence in 2025.
To counteract boundary violations in digital spaces and to empower victims, cosnova is focusing on two specific levers: Firstly, by providing financial support for the HateAid-App “MeldeHelden” (Report Heroes). Developed in collaboration with HateAid and HMdJ (Hessian Ministry of Justice and for the Rule of Law), it enables users to record incidents on Instagram, Facebook, WhatsApp, Snapchat and other platforms in one place, forward them in a controlled manner and document them in a structured way. It also offers helpful measures and information for victims of digital violence.
The cosnova donation stems from sales from the standard range of essence and Catrice products in the years 2023–2025.
Emergency aid for women and children in women's shelters
The Frauenhauskoordinierung e.V. fund supports women who cannot afford the often very expensive stay in a women's shelter. Real-life examples illustrate the precarious situations the women are in and how much they are dependent on help from the fund.
To the examples
Collaborating with male ambassadors aims to prevent all men from being stigmatised as potential perpetrators. Instead, the intention is to gain their support as essential allies in the fight for non-violent coexistence, particularly with regard to violence against women.
On behalf of cosnova Beauty, forsa Gesellschaft für Sozialforschung und statistische Analysen mbH conducted a representative study on the topic of “Gender-based violence experienced by young women” in public spaces, in relationships and in the digital world.
Violence against women
One in three women in Germany has experienced violence at least once in her life. That exceeds 12 million women. Every four minutes, a woman experiences intimate partner violence in Germany.
Women’s shelters in Germany
In 2021, 6,431 women and 7,572 children found refuge in one of Germany's 380 women's shelters. It costs up to 100 Euros per person daily to stay in a women's shelter. Women who do not receive social benefits, such as students, asylum seekers, self-employed and working women, have to pay the costs themselves.
Getting help
The "Violence Against Women" helpline offers free, anonymous advice around the clock on 116 016, also online, in 18 languages, without appearing on the phone bill.
Information and a list of women's shelters and counseling centers in Germany can be found at www.frauenhauskorrdinierung.de
It is possible to discreetly ask for help from the public, for example, with the "Signal for help". You open the palm of your hand, place your thumb in it, and fold the other fingers over it.
cosnova was honored with the German Prize for Business Communication (Deutscher Preis für Wirtschaftskommunikation) in the category “Social & Environmental Communication” for its campaign surrounding “cosnova says NO”.