At cosnova, we have been committed to the mission to "Make everyone feel more beautiful" for over 20 years. But before we can feel beautiful, basic human needs such as safety and integrity must be met. That is why we have launched the initiative "cosnova says NO - united to end violence against women" in collaboration with the Union of German Zonta Clubs.
We want to take a stand against violence against women, raise awareness and provide financial support for women in need.
Violence can affect any woman, regardless of her origins, socio-economic background or age. It is a social problem, but one that is generally kept quiet and ignored. We are committed to breaking the taboo!
Sarah herself affected by violence in a relationship, "It is a shocking fact that one in three women experience violence at least once in their lives. It is still far too often stigmatized and there is not enough awareness that it can happen to any woman, regardless of her background, social status or age. That's why it's so important to raise awareness and break the taboo that often surrounds it.”
Sarah Bora, Musician & entrepreneur
“Every third woman in Germany experiences violence in her life. Every one of them is one too many! Most of them don't even talk about it because they are afraid and ashamed. Let's break the silence together and ensure the safety of women and girls, always and everywhere in our society.”
Bettina Weiguny, Zonta Union Deutschland
"The impulse to take a stand against violence against women and girls came from our employees. We immediately decided that as a company that reaches so many women every day, we wanted to take action. The response and commitment of our colleagues from the most diverse departments has been incredible.”
Yvonne Wutzler, Chief Marketing Officer, cosnova
„We need a new concept of masculinity to prevent violence against women in the long term.“
Dr. Susanne v. Bassewitz Advocacy Officer, Union deutscher Zonta Clubs
100,000 Euros will be donated to women's shelters across Germany. 10 cents from every orange essence or Catrice nail polish sold between January and September 2023 will go towards this donation. The money will benefit women who cannot afford to stay in a women's shelter.
Our awareness campaign
The awareness campaign kicks off on 25 November, the International Day for the Elimination of Violence against Women. It ties in seamlessly with UN Women's 16 Days of Activism. But we want to continue to advocate, raise awareness, and give a voice to those affected.
The colour of our initiative
Inspired by the UN Women's “Orange the Word” campaign, which takes a stand against violence against women, our colour is orange.
Cosnova employees initiated the social commitment. The faces of the awareness campaign are 21 men and women from cosnova.
Violence against women
One in three women in Germany has experienced violence at least once in her life. That exceeds 12 million women. Every four minutes, a woman experiences intimate partner violence in Germany.
Women’s shelters in Germany
In 2021, 6,431 women and 7,572 children found refuge in one of Germany's 380 women's shelters. It costs up to 100 Euros per person daily to stay in a women's shelter. Women who do not receive social benefits, such as students, asylum seekers, self-employed and working women, have to pay the costs themselves.
The "Violence Against Women" helpline offers free, anonymous advice around the clock on 116 016, also online, in 18 languages, without appearing on the phone bill.
Information and a list of women's shelters and counseling centers in Germany can be found at www.frauenhauskorrdinierung.de
It is possible to discreetly ask for help from the public, for example, with the "Signal for help". You open the palm of your hand, place your thumb in it, and fold the other fingers over it.