cosnova says no

"Creating a world in which women can live without fear!"

At cosnova, we have been committed to the mission to "Make everyone feel more beautiful" for over 20 years. But before we can feel beautiful, basic human needs such as safety and integrity must be met. That is why we have launched the initiative "cosnova says NO - united to end violence against women" in collaboration with the Union of German Zonta Clubs.

We want to take a stand against violence against women, raise awareness and help women in need financially by making an annual donation to a women's shelter fund.

Violence can affect any woman, regardless of her origins, socio-economic background or age. It is a social problem, but one that is generally kept quiet and ignored. We are committed to breaking the taboo!

  • Astrid Haury, Senior Manager Corporate Responsibility at cosnova

    “With our initiative, we want to help establish violence against women as a social problem in public discourse. Our channels have a wide reach, and we primarily address young female target groups – which is precisely where we see our responsibility. We want to educate, raise awareness and give those affected a voice. We believe that prevention is the key to tackling the problem at its roots. Together with experienced partners such as the Zonta Union and the Frauenhauskoordinierung (Women's Shelter Coordination), we are actively working to ensure that women can look forward to an equal and violence-free future.”

    Astrid Haury, Senior Manager Corporate Responsibility at cosnova

  • Dr. Susanne v. Bassewitz Advocacy Officer, Union deutscher Zonta Clubs

    „We need a new concept of masculinity to prevent violence against women in the long term.“

    Dr. Susanne v. Bassewitz Advocacy Officer, Union deutscher Zonta Clubs

  • Sarah Bora, Musician & Eentrepreneur

    „Taking part in “cosnova says NO” is particularly important to me because I myself was a victim of domestic violence for almost ten years. I try to use my voice and my personal experience to reach as many women as possible, to educate them and hopefully save them from violence – for example by learning to recognise the early warning signs – or at least to show them a way out of the spiral of violence.”

    Sarah Bora, Musician & Eentrepreneur

  • Sebastian Rode, Eintracht Frankfurt legend and anti-violence ambassador for the state of Hesse

    “The fight against violence against women needs male allies who take a clear stand. Digital violence is just as real as violence on the street or on the playing field, and it can affect anyone.”

    Sebastian Rode, Eintracht Frankfurt legend and anti-violence ambassador for the state of Hesse

  • Bettina Weiguny, President of the Zonta Club Bad Soden-Kronberg

    "We need to educate children from an early age, we need violence prevention and we need a different understanding of masculinity. The commitment of cosnova is exemplary. We are delighted to be working together to promote projects that focus on violence prevention. We would also like to encourage other companies to support the “Zonta says No” initiative and take a stand against violence, both internally and externally.”

    Bettina Weiguny, President of the Zonta Club Bad Soden-Kronberg

  • Eric Reutemann, Managing Director of Frankfurt Galaxy

    “We are using our platform in a male-dominated team sport to set an example of respectful relationships and encourage others to follow suit. With our involvement in “cosnova says NO”, we aim to encourage our fans to protect women in dangerous situations, reflect on their own actions, and address problematic behavior within their social circles."

    Eric Reutemann, Managing Director of Frankfurt Galaxy

  • Katja Kamphans, President of Zonta Germany

    "Combating and preventing violence against women is a task for society as a whole. We must finally take a closer look, talk about it and consistently stand by those who are affected. This is the contribution that each and every one of us can make. The fact that cosnova is making such a generous donation and is also taking a clear stand against violence against women, both internally and externally, is exemplary. We are very grateful to cosnova and are delighted about this partnership."

    Katja Kamphans, President of Zonta Germany

  • Yvonne Wutzler, Chief Brand Officer Catrice & cosnova

    "The impulse to take a stand against violence against women and girls came from our employees. We immediately decided that as a company that reaches so many women every day, we wanted to take action. The response and commitment of our colleagues from the most diverse departments has been incredible.”

    Yvonne Wutzler, Chief Brand Officer Catrice & cosnova

  • Sibylle Schreiber, Managing Director of Frauenhauskoordinierung e.V.

    “Protection from violence in the home should be a matter of course in Germany - for every woman, regardless of age, background or income. But the reality is that many women and their children who experience violence seek help in vain. They often have to pay for their own protection in a women's shelter. But safety should not be a question of wealth! The cosnova fund is making an invaluable contribution to ensuring that all women who have the courage to leave their violent partners have the chance of safety and a new beginning.”

    Sibylle Schreiber, Managing Director of Frauenhauskoordinierung e.V.

  • Bülent Özdemir, Global Brand Director of the essence brand.

    “Digital violence is a social problem that we can no longer ignore. Any form of boundary violation on the internet is unacceptable and should not be considered the norm. As our brands essence and Catrice mainly communicate via digital channels, it is particularly important to us that our communities feel safe in these spaces. This is one of the reasons why cosnova feels that it has a responsibility to not only educate, but also to provide concrete help.”

    Bülent Özdemir, Global Brand Director of the essence brand.

Actively supporting the campaign

Stronger together: Frankfurt Galaxy joins ‘cosnova says NO’

Frankfurt Galaxy and cosnova are joining forces against violence against women: the American football team will now support the 'cosnova says NO’ initiative. Together, they will be sending a strong message at the season finale on 17 August with orange jerseys, activities in the stadium and special guest Sarah Bora. The aim of the collaboration is to use their reach to raise awareness and take joint responsibility for a society where women can live without fear.

Our donation

300,000 Euros have been allocated to a fund managed by Frauenhauskoordinierung e.V. since 2023. This fund supports women and their children who cannot afford the costs of staying in a women’s shelter.  

Since 2023, 45,000 Euros have been invested in prevention projects run by the Union of German Zonta Clubs. An additional 25,000 Euros has been allocated to projects fighting against digital violence in 2025. 

To counteract boundary violations in digital spaces and to empower victims, cosnova is focusing on two specific levers: Firstly, by providing financial support for the HateAid-App “MeldeHelden” (Report Heroes). Developed in collaboration with HateAid and HMdJ (Hessian Ministry of Justice and for the Rule of Law), it enables users to record incidents on Instagram, Facebook, WhatsApp, Snapchat and other platforms in one place, forward them in a controlled manner and document them in a structured way. It also offers helpful measures and information for victims of digital violence.

The cosnova donation stems from sales from the standard range of essence and Catrice products in the years 2023–2025. 

 

Emergency aid for women and children in women's shelters

The Frauenhauskoordinierung e.V. fund supports women who cannot afford the often very expensive stay in a women's shelter. Real-life examples illustrate the precarious situations the women are in and how much they are dependent on help from the fund.

To the examples

  • Our awareness campaign
    The campaign starts on 25 November, the International Day for the Elimination of Violence against Women and continues seamlessly for the "16 Days of Activism" organised by UN Women. We are continuously raising awareness of this topic beyond the campaign period, providing information and giving victims a voice.

  • The colour of our initiative
    Inspired by the UN Women “Orange the World” campaign, which takes a stand against violence against women, orange is also our colour.

  • The supporters of our campaign
    The social commitment was initiated by cosnova employees. 21 women and men from cosnova are the faces of the campaign. They are also supported by well-known personalities such as activist and entrepreneur Sarah Bora as well as the American football team Frankfurt Galaxy, and Eintracht Frankfurt legend Sebastian Rode.

Collaborating with male ambassadors aims to prevent all men from being stigmatised as potential perpetrators. Instead, the intention is to gain their support as essential allies in the fight for non-violent coexistence, particularly with regard to violence against women. 

Un_Safe Spaces Report: Study on violence experienced by young women in Germany

On behalf of cosnova Beauty, forsa Gesellschaft für Sozialforschung und statistische Analysen mbH conducted a representative study on the topic of “Gender-based violence experienced by young women” in public spaces, in relationships and in the digital world.

Good to know

Violence against women

One in three women in Germany has experienced violence at least once in her life. That exceeds 12 million women. Every four minutes, a woman experiences intimate partner violence in Germany. 

Women’s shelters in Germany

In 2021, 6,431 women and 7,572 children found refuge in one of Germany's 380 women's shelters. It costs up to 100 Euros per person daily to stay in a women's shelter. Women who do not receive social benefits, such as students, asylum seekers, self-employed and working women, have to pay the costs themselves.

Getting help

The "Violence Against Women" helpline offers free, anonymous advice around the clock on 116 016, also online, in 18 languages, without appearing on the phone bill.

Information and a list of women's shelters and counseling centers in Germany can be found at www.frauenhauskorrdinierung.de

It is possible to discreetly ask for help from the public, for example, with the "Signal for help". You open the palm of your hand, place your thumb in it, and fold the other fingers over it.

https://www.cosnova.com/en/company/cosnova-says-no-interview-with-sarah-bora-and-nina-meinke

German Prize for Business Communication 2024

Initiative “cosnova says NO” receives award

cosnova was honored with the German Prize for Business Communication (Deutscher Preis für Wirtschaftskommunikation) in the category “Social & Environmental Communication” for its campaign surrounding “cosnova says NO”.