Thorsten Mühl is the new director of Digital Marketing

A strong addition to the Digital Business management team: At the beginning of the 2nd quarter of 2021, cosnova Beauty is restructuring its leadership in the Digital Marketing and Customer Relationship Management department: Thorsten Mühl has been appointed as director of the department in a newly created position effective 1 April 2021. In future, he will be responsible for paid media, social media strategy and the handling of the social channels.

Last year, the company already doubled its workforce as part of its strategic focus on "Digital Commerce & Marketing". With the appointment of Thorsten Mühl, cosnova Beauty is now continuing to strengthen this investment area in terms of personnel: As an experienced digital leader, Mühl brings along a broad range of expert knowledge in the development and implementation of digital and customer-centric marketing approaches from his leading positions in various industries.

In his most recent role as director for The Walt Disney Company, the business administration graduate was responsible for digital marketing in the DACH market and, together with his team, established one of the largest and most multi-platform social media presences in Germany. Furthermore, he led the implementation of digital strategies and campaigns for major cinema releases at Disney as well as the digital brand campaign, social media and performance marketing for the launch of the streaming service Disney+.

Previously, he held various senior management positions for digital campaigns, projects and strategies for automotive clients at the international network agency McCann Worldgroup.