Thorsten Mühl becomes Chief Digital Marketing & Experience Officer
Thorsten Mühl has been the new Chief Digital Marketing & Experience Officer (CXO) at cosnova since the beginning of the year. His main task is to drive our digital strategy forward externally and internally. With him in place we will be even better able to participate in new technological developments, test new digital trends and to establish and expand the area of Digital Brand Experience.
Thorsten says: "Creative and technology-based experiences provide the opportunity to connect our brand personality with emotion and storytelling, hence being able to meet our consumer's needs even better."
Our digital journey has only started yet.
Last year
- we launched our own content production studio "studio_c" creating 12.000 content pieces per year
- we won the Tik Tok Award for "Greatest Performance" in November 2022.
- we have entered new territory in the gaming sector and launched the first pilot project on Twitch with essence in the USA (with a cosplay competition).
- we have rolled out our brand websites internationally and we will continue to deliver best-in-class brand experiences.
And there is more to come this year! Such as our own game on the platform Roblox. Also, we will focus even more on our communities and the communities of our influencers on social media.
more
Boundary violations on social media
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12.11.2025, Sulzbach
The “cosnova says NO” initiative raises awareness of the extent of digital violence with its “Un_Safe Spaces Report”, working with partners such as HateAid and Zonta to prevent it and protect the victims
To the report
Yvonne Wutzler and Thorsten Mühl named as “CMO of the Year” 2025
15.10.2025, Sulzbach
The jury of the “CMO of the Year” Council has named Yvonne Wutzler and Thorsten Mühl as CMOs of the Year 2025.
To the report
cosnova and UNICEF welcome 14 companies to Sulzbach
30.09.2025, Sulzbach
14 companies gathered at the cosnova HQ, at the invitation of the United Nations Children’s Fund UNICEF, to discuss social responsibility and children’s rights.
To the report
Isabelle Tambue joins cosnova's Executive Board as Chief Brand Officer for essence
23.09.2025, Sulzbach
The experienced brand strategist took on the newly created role of Chief Brand Officer at essence on 1 September 2025.
To the report
"CMO of the Year" Award 2025
17.09.2025, Sulzbach
Yvonne Wutzler, Chief Marketing Officer (CMO), and Thorsten Mühl, Chief Digital Marketing & Experience Officer, were nominated.
To the report
Frankfurt Galaxy x cosnova says NO!
22.07.2025, Sulzbach
Frankfurt Galaxy joins cosnova's initiative against violence against women.
To the report
A troubling truth: many young women have already experienced boundary violations and violence in their relationships
16.07.2025, Sulzbach
A representative study by forsa and cosnova reveals that partner violence remains a taboo
subject for young women.
To the report
essence honored at the German Digital Award
19.05.2025, Sulzbach
cosnova wins Bronze at the German Digital Award 2025 for essence podcast campaign “From Hate to Happiness”
To the report
essence launches one of the first TikTok Shops in Germany
27.03.2025, Sulzbach
essence is launching one of the first TikTok Shops in Germany – connecting with our community where they’re most active and now, where they shop. As a top beauty brand on social media, we combine bold beauty with trend-driven content and digital innovation.
To the report
Company Behind essence and Catrice Introduces Itself
11.03.2025, Sulzbach
cosnova is launching its first employer branding campaign. Through an extensive out-of-home, online, and social media presence, the company aims to increase its visibility among new talent, particularly in the Rhine-Main region.
To the report
