Next growth step for cosnova: Niche Beauty Lab joins the cosnova group

“For more than two decades, we have been writing an international success story with our brands essence and Catrice, shaping the category through innovation and strong consumer centricity,” says Javier González, President and Co-Founder of cosnova. “At the heart of this success is our ambition to democratize beauty and offer outstanding value for money. With Niche Beauty Lab, we have found a partner who shares this philosophy – making it a perfect fit for cosnova. Through this acquisition, cosnova enters one of the most dynamic growth segments in the beauty industry while strengthening skincare as a strategic future field that we aim to further develop through scientific expertise, strong brands, and international scalability.”

Strategic Complement with a Long-Term Perspective
Founded in 2018, Niche Beauty Lab develops high-performance, science-based skincare products in its own laboratories. The company markets its products through the brands Transparent Lab, Theramid, and Acnemy, which are already successfully established in several European markets – including Germany – and enjoy strong consumer demand. The focus lies on effective ingredients, transparent communication, and a strong digital community.

The global skincare market has been one of the fastest-growing segments in the beauty industry for years. With this acquisition, cosnova complements its portfolio, which has so far been strongly focused on color cosmetics, with a skincare specialist and thus addresses new target groups.

“Since our founding in 2018, we at Niche Beauty Lab have pursued the goal of changing the rules of the cosmetics industry and democratizing beauty,” says Sergio Chorrero, Founder and CEO of Niche Beauty Lab. “Our ‘from the lab to your home’ approach combines scientific expertise, highly effective formulations, and exceptional quality at affordable prices. With cosnova, we have found a partner who not only offers the international infrastructure and scaling capabilities for our next growth phase, but also shares our values – while fully preserving our identity, our teams, and our way of working.”

Continuity in Leadership, Locations, and Operations
Stability and continuity are top priorities in the integration of Niche Beauty Lab. Existing structures will remain unchanged, as will the company headquarters in Canet de Mar with its 45 employees. Sergio Chorrero will continue to lead Niche Beauty Lab as CEO, ensuring continuity in leadership and strategic direction. At the same time, cosnova’s global distribution network opens up new international growth opportunities in more than 90 markets worldwide.

“We are very pleased to welcome Niche Beauty Lab to the cosnova family,” says Christina Oster-Daum, President and Co-Founder of cosnova. “Together, we are taking an important step to further strengthen our portfolio and revolutionize both color cosmetics and skincare. Niche Beauty Lab is an ideal complement to cosnova and shares our ambition to offer consumers worldwide high-quality, innovative, and effective products at affordable prices.”