Significant increase in market share

cosnova Beauty wins with consumers in the pandemic year of 2020. cosnova Beauty looks back on a strong performance despite a challenging Corona year for the decorative cosmetics industry: the essence and CATRICE brands showed significantly higher sales compared to the cosmetics market, gaining 4.5 % (December 2019 vs. December 2020) in further share on the German market alone. In the second half of 2020, these were at record levels of 40 % in Germany overall (source: Nielsen, in unit sales).

After the initial decline in sales as a result of the first Corona Lockdown, sales already recovered significantly in the summer of last year and subsequently even exceeded the comparative figures for Q4 2019 in the fourth quarter. The year as a whole was concluded for cosnova Beauty globally with a relatively small decline in sales for the decorative cosmetics industry of 9 % compared to the previous year. In Germany, the decline in sales (in product value) was 8.3 %, while the market was down 17.4 % (source: Nielsen). "The overall very pleasing results in 2020 give us confidence that we will be able to continue this in the coming year, despite the ongoing Corona crisis," states Hilko Prahl, Managing Director and Chief Sales Officer at cosnova Beauty. “We are convinced that, especially within the challenges of the last year, we were able to score points with consumers with the positioning of our brands to offer the highest quality at a top price and thus were able to increase our market share.”

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Thorsten Mühl becomes Chief Digital Marketing & Experience Officer

Thorsten Mühl becomes Chief Digital Marketing & Experience Officer

04.01.2023, Sulzbach

Thorsten Mühl has been the new Chief Digital Marketing & Experience Officer (CXO) at cosnova since the beginning of the year. His main task is to drive our digital strategy forward externally and internally. With him in place we will be even better able to participate in new technological developments, test new digital trends and to establish and expand the area of Digital Brand Experience.
To the report

Our social business start-up no PB GmbH is now B Corp certified

Our social business start-up no PB GmbH is now B Corp certified

02.12.2022, Sulzbach

With the B Corp certification, no PB GmbH/TRASH2TREASURE as company has been awarded for social and environmental impact.
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essence won the TikTok award for "Greatest Performance"

essence won the TikTok award for "Greatest Performance"

08.11.2022, Sulzbach

We were nominated for outstanding creative work around the essence Juicy Bomb Lip Gloss with measurable impact in terms of reach and impact.
To the report

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