Thorsten Mühl becomes Chief Digital Marketing & Experience Officer

Thorsten Mühl has been the new Chief Digital Marketing & Experience Officer (CXO) at cosnova since the beginning of the year. His main task is to drive our digital strategy forward externally and internally. With him in place we will be even better able to participate in new technological developments, test new digital trends and to establish and expand the area of Digital Brand Experience.

Thorsten says: "Creative and technology-based experiences provide the opportunity to connect our brand personality with emotion and storytelling, hence being able to meet our consumer's needs even better."

Our digital journey has only started yet.

Last year

  • we launched our own content production studio "studio_c" creating 12.000 content pieces per year
  • we won the Tik Tok Award for "Greatest Performance" in November 2022.
  • we have entered new territory in the gaming sector and launched the first pilot project on Twitch with essence in the USA (with a cosplay competition).
  • we have rolled out our brand websites internationally and we will continue to deliver best-in-class brand experiences.

And there is more to come this year! Such as our own game on the platform Roblox. Also, we will focus even more on our communities and the communities of our influencers on social media.


cosnova eliminates 100% of microplastic particles from its products

cosnova eliminates 100% of microplastic particles from its products

28.03.2023, Sulzbach

All products by the cosnova brands essence and CATRICE are completely free of microplastic particles since March 2023.
To the report

Momentum for the 1.5 degree target of Beauty Player cosnova

Momentum for the 1.5 degree target of Beauty Player cosnova

23.02.2023, Sulzbach

cosnova is on a dedicated path to sustainability. Now, the European market leader for decorative cosmetics in terms of volume is taking an important step forward: The company's ambitious climate targets, which are based on the Paris Climate Agreement, were confirmed by the Science Based Targets initiative (SBTi) in December.
To the report

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