Last week in Berlin, the TikTok Awards were presented for the first time to brands and agencies from Germany. Awards were given in the categories "Greatest Creative" and "Greatest Performance" as well as the overall prize "Greatest TikTok".

In the category “Greatest Performance”, we were nominated for outstanding creative work with measurable impact in terms of reach and impact. Our hero? The essence Juicy Bomb Lip Gloss!

When we recognized the TikTok hype around our Juicy Bomb Lip Gloss, we focused on this one product and created an entire content network around it. It was well received by the community - DIY hacks and the popular flavor of the lip gloss became essential components in our communication. Sold-out store shelves across the country proved the viral success of the campaign.

cosnova says NO - united to end violence against women

21.11.2023, Sulzbach

For over two decades, cosnova and its brands essence and Catrice have been on a mission to "Make everyone feel more beautiful". The cosmetics company's long-standing commitment to women and girls is now being complemented by a large-scale social initiative: cosnova is making a donation of 100,000 Euros to the Union of German Zonta Clubs to help women affected by violence.

To the report

Catrice launches new social media avatar Iris

07.11.2023, Sulzbach

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essence won the TikTok award for "Greatest Performance"

cosnova says NO - united to end violence against women

Catrice launches new social media avatar Iris